One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it What is the purpose of the content How does it fit into the overall content mix The second biggest mistake...
Ground Control to Major Tom We have a major problem It seems that Marketers, Agencies, and Platforms are only thinking about themselves They haven’t learned that consumers now control when, where, and how they interact with brands Brands no...
There is an adage, usually attributed to author Nora Roberts, “If you don’t ask, the answer will always be no” It’s one I live by Not just because it sounds right, but because I first tested it – and realized...
Imagine two dates The first begins: “Hi! I’m stylish and worldly I hang out with very cool friends I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it Stick with me and...
I was a Seaman Recruit (E-1) several weeks into my training at the US Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond The day started off...
Like it or not, we live in a world with so many screens, yet so little time The amount of messages we receive from work, friends and family can feel overwhelming at times On top of that, we’re bombarded with...
No one can argue that the way brands and consumers connect with each other has been flipped on its head Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands It’s a...
This is the behind the scenes story about how an idea that was born in 2015, during an awkward conversation in an elevator ride, went from a wild concept to winning two Cannes Lions awards in 2017 Plus my top...