This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Tuesday, 23 January 2018 / Published in Blog, influencer marketing, marketing, social media
Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you to our real life characters: Elle Darbe, a British beauty blogger who has 88.1k Instagram

Social Media Command Centers: The Art & Science of Real Time Marketing

Thursday, 20 July 2017 / Published in Brand Command Centers, marketing, social media
This is the behind the scenes story about how an idea that was born in 2015, during an awkward conversation in an elevator ride, went from a wild concept to winning two Cannes Lions awards in 2017. Plus my top three tips on how to build the social media command center of the future for