Petsami
David Beebe is the executive founder and creator of Petsami, a digital entertainment network featuring fun and funny pet and animal clips and original programming. Realizing the potential of curating and mining the massive America’s Funniest Home Videos library of premium user generated content to create new digital brands, Petsami was launched in January 2012. In just under one year, Beebe created and launched a digital brand from scratch that has since gone on to become one of the most successful pet and animal brands across multiple platforms.
PETSAMI TIMELINE
January 2012 - Petsami Launches
March 2012 - Petsami produces and launches original programming, including “Crib Cat” with Carrie Ann Inaba as Executive Producer
June 2012 - Revision3 becomes the exclusive distributor and sales agent for Petsami
August 2012 - Petsami closes deal with McDonald’s to distribute Petsami programming in-store
November 2012 - Discovery’s Revision3 extends partnership with channel and invest development money and a first look deal
January 30 2012 - Petsami partners with Zachary Quinto to distribute his short film “Dog Eat Dog” on Petsami’s YouTube channel.
YouTube stats: Over 55 Million Views and 77,000 subscribers since launch (as of September 2013)
NEWS + PRESS ABOUT PETSAMI
TubeFilter: Vin Di Bona’s FishBowl Launches Petsami YouTube Channel
By Drew Baldwin | January 23rd, 2012
The Wrap: Discovery’s Revision3 Extends Partnership With Fishbowl Media, Invests Development Money
By Lucas Shaw | November 28, 2012
NewMediaRockstars: Zachary Quinto Stars in YouTube Short Film “Dog Eat Dog” on Petsami
By Ed Carrasco | January 30, 2013
YOUTUBE
PETSAMI ON YOUTUBE