Renaissance Hotels and Marriott’s Content Studio present the film “Business Unusual.” The multi-platform, all-screens distribution strategy includes limited theatrical release, inside Renaissance Hotels’ guest rooms, as well as on Marriott.com and to the nearly 55 million Marriott Rewards members.
The 12-minute film, shot throughout Chicago and on location at the Renaissance Chicago Downtown Hotel, boasts an impressive cast including Yoshua Sudarso (“Power Rangers Dino Charge”), Jason Gerhardt (“General Hospital,” ABC’s “Mistresses”), Grant Bowler (“Defiance,” “True Blood,” and “Ugly Betty”), Tia Carrere (“Wayne’s World”) and Brian Poli-Dixon (artist, actor, and former NFL receiver).
Featured cameos from Chicago natives include former White Sox player Ozzie Guillen and the Chicago-based band The O’My’s (Chicago-based band) and the world’s best parkour athletes and dancers from Substance Over Hype. The film’s executive producers are David Beebe, Dan Vinh, Daniel Cabrera, Scott Ehrlich, William Spencer and Caine Sinclair.
The original soundtrack and score for the “Business Unusual” film were composed and inspired by the musical cues throughout the film. As an homage to the film’s location, local Chicago band The O’Mys, plus Los Angeles artists including 9 Theory, Alan Paris, Dawn Mitchele, Doobie Dalil, D-Rae, dUSTIN tAVELLA, Malakai, Open Optics, Scarub, Tensei, The Cosmic Sea and were featured.
Title: Business Unusual
Category: Branded Entertainment
Brand: Renaissance Hotels
Format: Drama Action Short Film
Credit: Executive Producer, David Beebe
Director: Daniel Malakai Cabrerra
Production Company: Substance Over Hype
David Beebe works with brands, agencies, production companies and talent as an Executive Producer, helping them navigate, identify, and activate brand storytelling opportunities at the intersection of marketing and storytelling.
Brands must stop interrupting what consumers are interested in and become what they are interested in. Developing, producing, and distributing branded entertainment that informs and entertains is a proven strategy of how content creates communities that drive commerce.
Partner with Beebe to develop your branded entertainment strategy, creative slate, distribution models, and monetization strategies.
If you’re ready to start thinking and acting like a media company and producing premium shows that transform marketing from a cost center to a revenue center, contact David Beebe about our content accelerator partnership.
