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| THE REAL EVAN AND JARON by david beebe photography pamela littky grooming robin glazer/fred segal beauty/kerastase stylist mallory eisenstein sofa provided by room service, third street, l.a. "Do you want the truth, or do you want to hear what we should say," inquires Jaron Lowenstein, half of the brother act Evan and Jaron when asked about the re-release of the duo’s debut album, Evan and Jaron. The truth, s’il vous plait. So here it is, straight from the identical twins themselves. "I’ll tell you what happened,” Jaron continues. “In July, the CEO of the company didn’t think the record had sold as many copies as he wanted it to. He wanted us to do a third single and re-record a song called ‘The Distance’ (also on the Serendipity soundtrack). So we re-recorded, re-packaged, and released the record to make this whole exciting thing happen. So, here’s the record, but it came out last week and no one knows about it. I don’t know what’s going on, to be honest with you. Why the re-release of the record if you’re not going to pound it?" Like a political debate, brother Evan chimes in with his opinion. "To be honest, I think what they’re doing, actually, makes sense, because that way we’re not trying to compete against all the ‘greatest hits’ and the other big artists coming out [now]. I think we all decided that we’re going to wait to make the big push in the first week of January, which [sounds right] to me." With a valid point made, Jaron brightens up. "I mean, I’m tremendously [pleased] that the record company would go for it twice. They’ve been great to us." Of course, there was a time when there was no record company, no publicist, no manager, and no booking agent for the brothers Lowenstein. They wore every hat during the startup of their career. Evan and Jaron not only served as the talent, but they would use Chevy Chase’s names from Fletch to book their gigs, and then tell people that they had an awesome booking agent. In 1994, Evan and Jaron created their own record label, A Major Label Records, and released Live at Kalo’s Coffeehouse, which was followed by Not From Concentrate. A short time passed before Jimmy Buffet discovered the pair in his Florida nightclub and recommended them to Island Records, where they released We’ve Never Heard Of You Either in 1998. Two months later, Evan and Jaron were dropped from the label, but a bidding war soon started and Columbia Records emerged as the winner. In 2000, they released Evan and Jaron, and that launched an Evan and Jaron craze that is ongoing to this day. Most people recognize them from their hit song from Evan and Jaron, "Crazy For This Girl," which carried them to number 4 on the Billboard charts. And that brings us back to where the conversation started—the re-release of Evan and Jaron. Whatever the marketing and publicity plan is, one thing is for sure—the twins from Atlanta have enough talent, creativity, and humor teeming inside of them to keep doing what they love—making music. |