I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value It’s hard to transform a brand...
If you make your bed every morning, you’ll have accomplished the first task of the day It will give you a small sense of pride and it will encourage you to do another task And another And another And by...
One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it What is the purpose of the content How does it fit into the overall content mix The second biggest mistake...
Ground Control to Major Tom We have a major problem It seems that Marketers, Agencies, and Platforms are only thinking about themselves They haven’t learned that consumers now control when, where, and how they interact with brands Brands no...
There is an adage, usually attributed to author Nora Roberts, “If you don’t ask, the answer will always be no” It’s one I live by Not just because it sounds right, but because I first tested it – and realized...
Imagine two dates The first begins: “Hi! I’m stylish and worldly I hang out with very cool friends I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it Stick with me and...
I was a Seaman Recruit (E-1) several weeks into my training at the US Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond The day started off...
Like it or not, we live in a world with so many screens, yet so little time The amount of messages we receive from work, friends and family can feel overwhelming at times On top of that, we’re bombarded with...