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Using Social Media to Promote Your Show

Reese Alexander, Yahoo! Contributor Network Dec 15, 2011

The digital world has created new experiences and endless opportunities. As a result more people are using social media to promote their company, build brands and create jobs. One such person has made a successful career out of digital media by growing with technology and understanding how to use it.

David Beebe is the Vice President and General Manager, Digital Studios of Fishbowl Worldwide Media. Prior to joining Fishbowl Media David was Vice President, Disney ABC Television Group Digital, a group which he founded. Beebe has always had a strong interest and passion for technology. His love for technology started at an early age. Never in his wildest dream did he think that his interest in technology would be the destiny for his career.

David shares how he got into technology and how you can use social media to promote yourself, your show, your company and your brand. Learn all the factors to consider when developing your digital concept. He also explains why the digital world was a factor in the success of their online programming ‘Ultimate Proposal‘ and ‘Cute Win Fail.’

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How Digital Is Shaping Entertainment

By Reese Alexander
LA Workplace Issues Examiner December 11, 2011

In 2010, legendary television producer Vin Di Bona decided to once again be a trailblazer by partnering with Bruce Gersh to defy the standard norm. They set out to build a company that works to integrate technology, content and creativity into the next generation of entertainment by forming FishBowl Worldwide Media. Vin recognized the power the media has in shaping our lives and that we all “live in a fishbowl” hence the name. No one can deny or ignore the impact the digital world has made on our society.

David Beebe is the Vice President, General Manager Digital Studio for FishBowl Worldwide Media. He started his career as a Communications Specialist in the United States Coast Guard. Prior to joining FishBowl to start the Digital Studio, Beebe was Vice President, Disney ABC Television Group Digital Studio, a group he formed. There he was responsible for the general management, creative development and physical production of digital programming, including derivative webisodes, original series and live shows for the Disney ABC Television Group’s broadcast and cable networks, including ABC Entertainment, ABC Daytime, ABC Family and SOAPnet. In this role, he strengthened relationships with advertisers to develop and produce branded entertainment and oversaw production of webisodes for Grey’s Anatomy, Cougar Town, Scrubs and Ugly Betty as well as the production of over 100 original digital series.

David explains how digital is impacting the entertainment industry.  This industry expert gives tips on how to look at the big picture and ensure that your digital content contains all of the right elements in your pitch.

C21 Media: Fishbowl’s Beebe goes mobile

By Michael Pickard, C21

David Beebe, VP and general manager, digital studio at Fishbowl Worldwide Media, tells C21 about the company’s new YouTube channels, getting 18 million views on Yahoo’s online platform and why mobile is the next big trend in digital platforms.

C21′s Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.

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Yahoo’s ‘Ultimate Proposal’ Starts Strong with 1.75M Views

TUBEFILTER.TV
by on October 10th, 2011
http://news.tubefilter.tv/2011/10/10/yahoos-ultimate-proposal/
The floodgates of reality series on the internet are undoubtedly wide open at this point. I wondered, back in March of 2010 when Hulu launched its first original—the unscripted If I Can Dream—if we were seeing the start of a web reality rush. It was after all, their ironically higher cost than say cheap scripted fare that had kept them off the intertubes for the most part.

Flash ahead to today, when Yahoo’s entire slate of seven new original series are all in the hosted or reality camps. The new entrants will compete for attention on the network against the daily newsy Who Knew? which sits on the top spot as Yahoo’s most watched original series of all time, besting out the previous topper, TV recap series Primetime in No Time.

One newcomer, Ultimate Proposal, is already standing out with an impressive 1.75 million views and 2,700 comments in just five days since its launch last week with its first episode (watch below). It’s an audience-conspirator format, where we are all in on the rouse in which an eager would-be fiancée devises an elaborate proposal for his (or her) spouse-to-be. Like say, a young artist Kenny creating a faux art show in a gallery twisting and turning its way to the payoff of one final masterpiece surrounded by friends and family all there to watch the teary-eyed ingenue get popped the question.

The series is unmistakably aimed at women viewers, and getting an arguably hunky—or so the All My Children fans have assured me—Cameron Mathison to host the series didn’t hurt the cause.

FishBowl Digital Studio—the digital arm of Vin Di Bona and Bruce Gersh’s FishBowl WorldWide Media—is producing the series for Yahoo, led by VP David Beebe, who previously ran the digital studio for the Disney/ABC Television Group. I caught up with Beebe to find out what drove the move away from the studio’s comfort zone of clip-driven originals like CuteWinFail.

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Ad Age: People on the Move

David Beebe will join FishBowl Worldwide Media as VP-general manager, Digital Studio, a new position at the independent production company. Mr. Beebe was most recently VP at Disney/ABC Television Group Digital Studio, where he worked on webisodes, original series and live shows for the group’s broadcast and cable networks, including ABC Entertainment, ABC Daytime, ABC Family and SoapNet. He has more than 15 years of business strategy and content-creation experience and has focused on the development and production of digital programming at companies including DirecTV and Showtime Networks.

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ABC leads up to CMA Awards with Artist Countdown and Red Carpet

ABC is going country with The 44th Annual CMA Awards, which will broadcast on Wednesday, November 10, 2010 (8:00 -11:00 p.m. ET), according to a November 4, 2010 press release from ABC. ABC is taking fan questions to be asked of some of country’s biggest stars on the red carpet. In addition, Artist Countdown, featuring six of the nominated artists, will be on the ABC website from November 5-10, 2010. Artist Countdown spends time with country music artists, including: Chris Young, Jerrod Niemann, Joey + Rory, Luke Bryan, Little Big Town and Dierks Bentley.

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ABC’s Approach to Web Videos for CMA Music Fest TV special

ABC Web Interviews Build Anticipation for “CMA Music Festival: Country’s Night to Rock”

By Bob Doerschuk

With thousands of fans filling the streets of Downtown Nashville during CMA Music Festival, it might have been easy to miss one five-person crew threading through the crowd, hustling video gear to LP Field and back, packing and driving with it to homes and studios around town for interview segments, basically covering an enormous amount of ground and then coming back to do it again the next day.

Their assignment was to repeat what they’d done in recent CMA Fests: Capture the energy, excitement, drama, humor and exhilaration of these four days, and then whittle the results down to a series of short reports or vignettes. Beginning Aug. 9, these have been posted on ABC.com, as well as other Disney Web sites, Hulu.com, YouTube.com and other destinations, to maximize awareness among visitors and motivate them to tune to ABC on Sept. 1, 8/7c, for “CMA Music Festival: Country’s Night to Rock.”

David Beebe, Director of Video Production, Disney/ABC Television Video Group, has overseen every one of these online promotions since they began in 2007.

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ABC.com Launches Online Video Series Leading Up to “CMA Music Festival”

NASHVILLE – Fans can get a glimpse of all the behind the scenes action from the 2010 CMA Music Festival on ABC.com and CMAfest.com before the three-hour special “CMA Music Festival: Country’s Night to Rock” premieres on WEDNESDAY, SEPTEMBER 1 (8:00-11:00 PM/ET) on the ABC Television Network.

Beginning today through September 1, ABC.com will launch over 20 online videos featuring CMA Music Festival fan favorites Trace Adkins, Jason Aldean, Dierks Bentley, Luke Bryan, Laura Bell Bundy, Eric Church, Gloriana, Julianne Hough, Miranda Lambert, Martina McBride, Jake Owen, Kellie Pickler, Darius Rucker, Blake Shelton, Josh Turner, and more! The online videos will be added to the Festival’s official website, www.CMAfest.com, on Friday, Aug. 13.

“We went to a lot of fan club parties with artists, and we spent a great deal of time filming on their buses or even at their houses to give that exclusive feeling and intimacy,” said David Beebe ABC Director of Video Production. “We talked with a wide range of artists from the names you would expect to see and a lot of up-and-coming acts as well.”

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Videography Magazine Interview

By Jon Silberg, January 25, 2010

Videography spoke recently with David Beebe, director, video production, for Disney/ABC Television Digital Media Group. Beebe oversees the production, post and distribution of the content on ABC.com and ABC Mobile. Among his recent projects is the current season of Seattle Grace: On Call, the Webisode series tied into Grey’s Anatomy. Set in Joe’s Emerald City Bar, a favorite hangout on the show, the four-to-five-minute Webisodes follow aspects of characters’ days that are left out of the series.

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Big Door Makes Pretty Pictures for ‘Ugly Betty’

Videography Magazine – November 29, 2009

Production company Big Door recently purchased several Panasonic AG-HPX300 P2 HD shoulder-mount camcorders. Big Door is headed by Max Yoffe, a producer/director with more than 20 years of experience in broadcast television. As a longtime owner of AG-HVX200 handhelds, Yoffe is a veteran of P2 HD production.

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